San Luis Obispo County is your destination for Pure Play in California. Whether you choose our region to play on the beach, play in the vineyards, play culturally, or play in our communities we invite you to channel your inner sense of adventure in San Luis Obispo County. There are hundreds of activities and things to do to lure you off Highway 101 through our discovery routes and onto Highway 1 for breath taking views and adventure.
Located halfway between San Francisco and Los Angeles along California’s Central Coast our region captures 315 days of sunshine a year. Our inland communities experience the greatest temperature swings between daytime highs and nighttime lows providing sunny, warm days year around. The unique microclimates make the area diverse, yet the perfect growing conditions for world-class wine grapes, olives, strawberries and a variety of produce growing throughout the region. A wide array of farm stands, farmer’s markets and you pick farms are another opportunity to play connecting you to the region’s agricultural roots.
In between shopping and noshing on tacos around San Luis Obispo County (SLO CAL), get your blood pum...read more.
Whether you’re here for a breath of fresh, salty ocean air, to indulge in locally-farmed oysters o...read more.
Strong, pale, sour, and aged in wine barrels—our beers are as unique as our visitors ...read more.
Hearst Castle®, also known as “La Cuesta Encantada” ® or “The Enchanted Hill” ® is located near San Simeon, CA, in the Santa Lucia Mountains of San Luis Obispo County.Read More
A prime destination for wine lovers, San Luis Obispo County offers a delightful variety of tasting experiences. With some 230 wineries vinifying 40 different grape varieties, there is a vintage and venue to satisfy every preference.Read More
Conveniently located halfway between San Francisco and Los Angeles, San Luis Obispo County can be traveled to be car, train, bus or air.Read More