Community San Luis Obispo

San Luis Obispo is the “Happiest Place in North America”. It’s is a destination rich in history and known for the unique mix of the culture, wellness, and outdoor activities.

San Luis Obispo is the nostalgic all-American town, home to the Mission San Luis Obispo de Tolosa, Cal Poly University, world-famous Thursday Night Farmers’ Market, and Bubblegum Alley. San Luis Obispo features a visitor friendly walkable downtown with the area’s best restaurants and shops.

  • Enjoy one of the many food & wine events in San Luis Obispo!
  • Shop the world famous Thursday Night Farmers' Market!
  • Catch a flick at the historic Fremont Theater!
  • Bikes parked in front Linnea's Cafe on Garden Street
  • Enjoy shopping at one of the galleries or trendy boutiques in Downtown SLO
  • Relax with a breathtaking view of SLO Wine Country
  • Dance with the locals at Friday Night Concerts in the Plaza happening all summer long
  • Fresh produce at Farmers' Market
  • View of SLO Town
  • Explore the hills of San Luis Obispo on horseback


Fresh produce, local meat and tasty area wines frequently make their way onto the restaurants’ menus, giving visitors a real opportunity to dine SLO style.

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After a day of exploring, rest your head at one of San Luis Obispo’s many hotels. Whether you’re looking for charm, luxury, or convenience you’ll find the perfect accommodation in San Luis Obisp...

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There is always something happening in San Luis Obispo with our year round cultural events. The quaint downtown offers treasure hunting or enjoy the outdoors from a stroll along the creek, public art ...

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Quick Facts

San Luis Obispo led the nation in such groundbreaking policies as banning public smoking and continues to outlaw drive-through restaurants.

San Luis Obispo was the home of the invention of the motor hotel, or “motel” as we know them today.

Responsible globetrotters can watch the latest movie at the country’s first solar-powered movie theater in SLO

According to Dan Buettner's National Geographic book Thrive, San Luis Obispo is the happiest place in North America. So Oprah's Network visited SLO to get a first-hand feel of why San Luis Obispo's fresh air, charming streets, and breathtaking miles of beaches and mountains make people so happy.

San Luis Obispo is home to one of the one of the only still running original drive in movie theaters in the country, Sunset Drive-In Movie Theater.

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Community Connection

San Luis Obispo Tourism Business Improvement District

San Luis Obispo Tourism Business Improvement District

(877) 756-8696

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